Wrenhythe is a Suffolk coastal market town that does not exist. Every business on this page trades there, and every one of their websites is genuinely built and genuinely live — 27 pages you can open, click through and pick apart, not a folder of flat mockups.
They exist so you can see the work before you commission any. Look through one here, then open the real thing on its own address and use it as a customer would.
A weighbridge that comes to the yard
The only business here with no premises — a service area instead of a shop front. The site is built around the number the customer actually wants: a weight to the kilogram, a condition score from one to nine, and a price per horse that falls as the yard fills up. The booking page asks how many horses, not what time you would like.
six businesses, six different problems, six designs with nothing in common but the standard they are held to. Click any one to look through it page by page.
Gone by eleven, as it is every morning
Scarcity as the whole argument, instead of an apology buried in the FAQ.
Take a chair below, or walk in
Booking without an account, and a shop whose age is the selling point.
A price you can act on
Kills the "request a quote" black hole. The number is on the page.
Twenty-eight covers, two sittings
A tiny room and a moving menu, sold as the reason to come rather than a limitation.
Pick the shade, and the site follows
A single-operator room competing with salons, using intimacy rather than scale.
Two hundred seats, since 1911
A changing programme where the visitor only ever wants the next date.
Every name, address, phone number and opening time belongs to a town that does not exist. No real barber finds a site trading under their name, and the phone numbers come from the ranges Ofcom reserves for drama.
Schema, address consistency and a service radius are all demonstrably correct — they simply describe a fictional town. You can see exactly what a search engine would be handed for your own business.
Thirteen unrelated mockups say nothing. Thirteen businesses on one high street show the same studio solving thirteen genuinely different problems, and none of them wearing the same template.
thirteen businesses are planned and seven are built and live. The rest arrive as they are finished — each one gets a full design pass of its own rather than the last one recoloured. Every demo carries a ribbon saying what it is, and every one is set to noindex, so none of them can ever compete with a real business in search.
Tell me what your business does. If your trade is on this page you can see roughly what you would get; if it is not, that is the more interesting conversation.