Kalkman DigitalWeb, Brand & Search Studio
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Service 02

Complete Brand Design

How your business looks, decided once and applied everywhere.

What this is

A brand is every place a customer meets you: the van, the invoice, the profile picture, the sign on the door. Most small businesses have a logo somebody made once and nothing that says how to use it, so it drifts. I make those decisions properly, write them down, and hand you the original files so nobody has to guess again. If you already have something that works, a redesign keeps it and fixes what is failing around it.

Included

What you get

  • A mark drawn for your business, with the variants you actually need — square, wide, on light, on dark
  • A colour palette and type choices that survive print, a screen and a vinyl wrap
  • Profile, cover and share images sized for the places you post
  • Short written rules for using it, so it stays consistent when someone else touches it
  • The original editable files handed over, yours to use anywhere without asking me
Straight answers

Common questions

Do I have to have a website built as well?

No. Branding is its own job and stands on its own. The two do fit together — the brand decides how the site looks, and building the site tends to expose the gaps in a brand — but you can have either without the other.

What if I already have a logo I am fond of?

Then we keep it. A redesign does not have to be a clean sweep, and often the mark is fine while the colours, the type and the way it is applied are what look dated. I will tell you honestly which of those it is before you spend anything.

Want to talk about it?

Tell me about your business and I will tell you honestly whether this is what you need.